Senior Client Service Director
Mariana has more than 20 years’ experience in Social and Market research. She worked at INDEC (National Institute of Statistics and Censuses) from 1997 to 2003 in the elaboration and analysis of statistical data and was part of the Conceptual Design Team of the 2001 National Population Census.
She has a wide experience in different market research companies using various methodologies (panel, auditing, ad hoc methodologies) and in different categories (mass consumption, telecommunications, automotive).
She directed the Latinpanel (now KantarWorldPanel) field department and was in charge of different accounts of massive consumption in CCR Audit (2006-2008) such as L 'Oreal, La Virginia, Ferrero, SC Johnson, among others.
In TNS Argentina (2011-2016) she directed many and varied national projects for Telecom especially linked to Image and Positioning and she was in charge of many presentations in management audiences making business recommendations.
Throughout her career, Mariana has developed a solid knowledge of the different processes and research methodologies, both quantitative and qualitative.
Mariana has a Sociology degree from the University of Buenos Aires and holds a Master Degree in Industrial Economics from UNGS (National University of General Sarmiento).