Research on Technology: the use of social networks

Research on Technology: the use of social networks

6 out of 10 Argentinians have used social networks during the last week and more than half of them affirm they have created their own content and commented on those of others.

The Social Research Centre (CIS) UADE - Voices! carried out a national public opinion study with the aim of analysing citizens' perception of technology, focusing on social networks.

Some findings of the study:

  • In the last week, 9 out of 10 young people aged 16 to 29 had access to a social network, almost 7 out of 10 people aged 30 to 49 (67%) and 3 out of 10 over 50 (32%). Access also increases at a higher socioeconomic level and in the Autonomus City of Buenos Aires with respect to the rest of the country.
  • The main reason for not using social networks among those who don’t, is the lack of interest (55%).
  • Regarding communication between people due to technology, opinions are somewhat divided in the population: 42% said that they are better, 33% that they are worse and 24% that they are neither better nor worse.
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