New research "Kids Today"

Voices! and the Worldwide Independent Network of Market Research - WIN - publish data from the Kids Today study of almost 5000 cases that were carried out in 8 countries in the region: United States, Canada, Argentina, Brazil, Chile, Ecuador, Peru and Mexico. The aim of the research was to understand the power and influence of children, analyse their consumption habits, environmental protection practices and use of the internet. The study focused on children between the ages of 3 and 13 and gathered information from the perspective of their parents.