Wanda Elfenbaum

Wanda Elfenbaum

Project Director

Wanda has more than ten years of experience in public opinion and market research, working on global and regional projects for mass consumption companies and public organisms.

As a consultant in Kantar Futures, she led and participated in a wide variety of projects, including the creation of consumer and shopper trends programs, projection of future scenarios, projection of segmentations, creation of planning frameworks, and numerous innovation and strategy projects.

She worked for global and regional clients in the area of ​​beverages, food, personal care, beauty and insurance, among others. Some of the clients she worked for in LatAm are Unilever, Coca-Cola, Mondelez, Pepsico, L'Oréal, Nissan, Bimbo and Diageo.

She was in charge of the creation and administration of a Latin American network of independent professionals who provide coolhunting services in more than 30 cities in the region.

She was a member of the global creative steering body of Kantar Futures and local leader of her "Futures women" program to strengthen women's leadership within the organization.

She holds a degree in Social Communication, with orientation in Public Opinion and Advertising from the University of Buenos Aires (UBA) and she is finishing her Master Degree in Communication Design from the same University.